ارزیابی عوامل اثر‌گذار بر فضای ارزش‌آفرینی طبیعت‌گردی در اکوسیستم‌های بیابانی (نمونۀ موردی: مرنجاب)

نویسندگان

کاشان، دانشگاه کاشان، دانشکده منایع طبیعی و علوم زمین، گروه جغرافیا و اکوتوریسم

چکیده

ارزش‌آفرینی یک مفهوم جدید، ارزشمند و بسیار گسترده است. نظریه‌پردازان، آن را ایجاد یک چیزِ ارزشمند از هیچ می‌دانند. بدون شک، تلفیق مناسب و دقیق طبیعت‌گردی و ارزش‌آفرینی می‌تواند فرصت‌های بدیع اقتصادی به‌همراه داشته باشد که یکی از پیامدهای آن توسعۀ فرصت‌های اشتغال است تا توریسم در رویکردی اکوسیستمی، از لحاظ بوم‌شناسی در طولانی‌مدت قابل‌قبول و از لحاظ مالی، خودکفا و از نظر دیدگاه‌های اجتماعی و اخلاقی برای جوامع محلی مفید و نوی بخش باشد. پژوهش حاضر با هدف ارزیابی عوامل اثرگذار بر فضای ارزش‌آفرینی طبیعت‌گردی در اکوسیستم کویری با استفاده از روش دلفی انجام شد. ابزار پژوهش پرسش‌نامه‌ای با 6 شاخص، 21 معیار و 125 زیرمعیار بود که توسط 25 کارشناس خبره در قالب پرسش‌نامۀ دو مرحله‌ای دلفی و طیف پنج گزینه‌ای لیکرت پاسخ داده شد. یافته‌ها نشان داد که معیار فرهنگی‌آموزشی با میانگین وزنی 1/096 دارای بیشترین ضریب تأثیر‌گذاری بر کارآفرینی اکوتوریستی در کویر مرنجاب بوده است. معیار اجتماعی با میانگین امتیاز وزنی 0/946 در رتبۀ دوم قرار داشت و معیارهای طبیعت‌گردی، زیرساخت‌های اولیه، حمل‌ونقل، اقامتی و رفاهی تفریحی به‌ترتیب با میانگین امتیاز وزنی 0/665، 0/560، 0/588، 0/559 و 0/524 در جایگاه‌های سوم تا هفتم قرار گرفتند. معیار بازار محلی با میانگین امتیاز 0/508 نیز هشتمین معیار مؤثر بر کارآفرینی اکوتوریستی تشخیص داده شد. معیارهای ویژگی‌های خاک، سیمای فیزیکی، اقتصادی، پوشش گیاهی، اقلیم منطقه، حیات وحش، نهادی، تبلیغات و اطلاع‌رسانی، بهداشتی‌درمانی، غذا و نوشیدنی، منابع آب، ارتباطی‌ـ الکترونیکی و حساسیت محیطی به‌ترتیب در جایگاه‌های بعدی اثرگذاری بر فرصت‌های کارآفرینی اکوتوریستی قرار داشتند.

کلیدواژه‌ها

عنوان مقاله [English]

Assessment the factors affecting value creation ecotourism space In desert ecosystems (Case stuy: Maranjab)

نویسندگان [English]

  • Mohsen shaterian
  • Sedighe kiani salmi
  • Parinaz zormand
چکیده [English]

Tourism and entrepreneurship are including in new thread of world scientific literature. No doubt accurate and appropriate compilation of tourism and entrepreneurship can not only meet the needs of the villagers, involving secure tourism for tourists. The key issue in the realization of entrepreneurial activity at the community level, providing entrepreneurial atmosphere. The relationship between tourism and sustainable development of entrepreneurship in the region can be through consideration the potential positive impact of entrepreneurship on various aspects of economic, cultural and social environment to be determined. The present study aims to identify and prioritize the criteria for ecotourism entrepreneurship desert regions have been conducted in Maranjab. The research instrument was a questionnaire constructed with 6 index, 21 criteria and 125 sub-criteria Its validity by experts and its reliability by using Cronbach's alpha test and was confirmed to the 0/93 and by 25 experts in the field of tourism Maranjab answered. Data analysis was conducted using the Delphi technique. The findings suggest, cultural and educational criteria with a weighted average of 1.096, the highest factor influencing entrepreneurship is ecotourism in Maranjab. Social Criteria 0.946 Weighted average rating criteria for eco-tourism, basic infrastructure, accommodation, transport and leisure facilities have been 0.665, 0.588, 0.560, 0.559 weight rating and 0.524 respectively in the second to seventh positions. Local market benchmark with an average of 0.508 points eighth criteria of effective was influencing entrepreneurship ecotourism. Criteria soil characteristics, physical appearance, economic, vegetation, climate, wildlife, institutional, advertising and media, health - Medical treatment, food and beverage, water resources, communications - electronic and environmental sensitivity weighted average 0.163 respectively in the subsequent positions ecotourism was diagnosed impact on entrepreneurial opportunities.

کلیدواژه‌ها [English]

  • Desert ecosystem
  • ecotourism
  • Delphi method
  • the value creation ecotourism space

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مهندسی اکوسیستم بیابان
دوره 5، شماره 13
اسفند 1395
صفحه 117-129

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